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Ready-to-wear, Made-to-measure or Bespoke?


RTW, MTM, bespoke or tailored…mmmm…These abbreviations seem very fashion and exclusive. But what is the difference between ready-to-wear, made-to-measure and bespoke?

What is Ready-to-wear (RTW ). It is a mass-producted wear. Style and cut is already chosen by designer. Usually brands give you numerous models and intersting offers. You can try suit in shop and to take it at home immediately. You can buy a good tailleur for 500 euro by Angelico or by Cerruti, italian factories that produce fabrics and men’s cloth.
A lot of RTW suitmakers are very attentive with quality of fabric, finishing and details (hand-sewn buttonholes or hand-padded chest) that can be appreciated. You must only find the right brand.
Unfortunately, RTW can fit well in some areas and may be short or long, loose or tight in others. A suit is built from the shoulders. If the shoulders are constructed well, the rest will follow. Slight problems can be modifed. Ready-to-wear suit altered by a good tailor fits as well as a Made-to-measure of the same price.

What is Made-to -measure (MTM). It is like RTW but made with your personal dimensions (neck, shoulders, chest, arms, back, waist). The MTM wardrobe of Ermenegildo Zegna, for example, includes not only formal but also casual and outwear. At first, you visit the boutique and choose fabric (it is possible to find also an exclusive fabrics. Ermenegildo Zegna offers their iconic fabrics as Trofeo, High Performance, 15milmil15.).
Then you decide about cut and details (type of collar, cuffs, buttons). The salesman takes your personal dimensions and you will receive the suit after some weeks. Often price is not much more than RTW. But sometimes the high quality levels are like bespoke. But will it fit perfectly? You must remember that a salesman is not a tailor.

What is Bespoke or Tailored.
Bespoke suit is built for you. Your individual garment. Any style, any material and handmade by tailor. How many fabric do you need? For men’s casual jacket we suggest 2,2 -2,5 mt. For men’s tailleur 3,5 mt. Fabric cut comes with tag that will be put on your garment. You discuss with your tailor about ideas. A good tailor with experience helps to client with choice of style. The tailor takes your measurements with a lot of details. After 2-3 fittings, each a few weeks apart, you suit will be ready. It must fit perfectly and be more comfortable. But it takes time and it is expensive.

All what you need is…
Really, what do you need? If you are in the search of fashion design and famous tag for reasonable price, take Ready-to-wear. If you want to personalise your suit, take Made-to-measure. If you wish a comfort fit and a highest quality, choose Bespoke

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What is the difference between baby cashmere and traditional cashmere?

baby cashmere

Baby Cashmere is extremely rare and precious and…more expensive. It is obtained from baby goats.

The fibre is gathered by combing procedure, only once in a goat’s life (from three to twelve months old)
This cashmere is available in limited quantities: 80 grams of soft down from one baby goat (adult goat prodices 250 grams). After deahiring coarser outer fibres, is reduced to 30-40 usable grams.

So it takes the fleece of 19 baby goats to make one sweater, the fleece of 58 kids to make an overcoat.
Kid’s cashmere is much finer: the average diameter of each fibre is about 13-13.5 micron. Each fibre of the best traditional cashmere is about 14,5 micron.

As a result – incredible lightness and softness.

But not all can notice the difference between traditional cashmere and baby cashmere. Often only a true expert can understand it.
It is good to point out that the term baby cashmere is sometimes used for cashmere wool that has not been woven or processed before. In this case, the wool can come from an adult cashmere goat.

In order to ensure that you are buying genuine baby cashmere, you should strictly look at reputed cashmere manufacturers such as Loro Piana that was the first to develop baby cashmere and holds the trademark for the name.

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Can men wear heels?


High heels are mostly worn by women. Although most girls wear them, some high heels are also worn by men.

The women wear heels because they flex the calve, tightened the thigh, and tend to lift her buttocks. All of these in combination make an attractive woman even more alluring to men, accentuate a woman’s sexuality, a feminine look. These are things that men find seductive in women.
Since most women want to conque men, or at least enjoy looking as attractive as possible, the practice of wearing high heels is entirely based on very human desire to attract the opposite sex. And men in their own way do the same.

Many men aren’t that tall, they are shorter than their woman. So some men wear elevator shoes (with a wedge-shaped piece hidden in the shoe to make them taller). While men wanting to add a few extra inches in the height department is nothing new, it seems a “subtle” lift just won’t do anymore. The passion for heels is more about function than style.
But the new wave of men turning to high heels has nothing to do with height. Most of those who buy cuban heels are actually pretty tall already. Besides being taller, there are men who wear heels for aesthetics reasons. These men as women are choosing heels…to feel good!

Men should be allowed to wear heels since it was originally and historically made for them. In 17th century men wore them as a sign of high status. The first high heels also were worn by Persian warriors on horseback. High heels had a functionality aside from fashion, it was used to help get a step on the horse more easily. In Dallas, Texas men in cowboy boots with two or three-inch heels are the norm. This is culturally acceptable. The same heel in a man’s loafer would not be acceptable, socially. High heels that are designed for men not the same kinds women wear.
Why men can’t wear heels? For a number of reasons: it’s not “manly”, they don’t look good in them, heels are too painful for them, they can’t walk in them, they’re afraid of what others will say about them. But some brave men already tried a pair of boots with a big chunky heel and have got a lot more attention from the ladies. They discovered stylish look! Even though men have the freedom to do so always, can wear high heels – they don’t. The reason is convention, tradition, the current state of the fashion world. It is not the fashion?

Fashion/fitting with society is extremely important for humans. Due to evolution of styling for women, all kind of shoes from narrow to wide, low to high, basic to exciting, plain to colourful came into existence and acceptance. Women were supposed to experiment and try n look different and more fashionable.
While men were contained with simple colorless shoes which are more functional than fashionable. Men had been ignored by the fashion industry. Without going into all the theories why this might be the case, the end result is that our society associates solid, stable, functional clothing styles with men.
Only recently the fashion industry has turned their focus on men. This became the accepted norm, with now changing trends, more block and chucky heels are available for men and soon, may be, men will have stilletos in their shoe section as well. If it looks good, and I look good in it, I wear it? Do i limit myself based on some socially-constructed idea of what men and women are supposed to do and wear?

Learning to walk, run and do usual work in heels will also evolve and hence, next generation of men would be seen wearing all kind of fashionable items including heels and skirts and dresses and makeup.

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Salvatore Ferragamo…Passion for shoes

Grand passion for shoes and grand craftsmanship. Salvatore Ferragamo was working for some of the most famous feet in Hollywood, so was known as the “shoemaker to the stars”.

The Ferragamo’s creations…Since 1930‘s Salvatore Ferragamo patented his first invention in the world of fashion. His strong but light cork wedge, recreated in many different materials and colors, made a huge impact on the world of fashion. But it wasn’t the only one.

The year 1947 marked the launch of Ferragamo’s Invisible Sandals. Made of water-colored nylon thread, the shoes took some getting used to but resulted in Ferragamo becoming the first footwear designer to win Neiman Marcus Prize at the Fashion Oscars. He didn’t stop there though.

In 1951, at first Italian fashion show, Salvatore Ferragamo presented “Kimo”, a multi-purpose sandal inspired by the Japanese tabi.

And in 1956, returning from a trip to Australia, he launched the 18 kt gold sandals with their patented metal sole.

Ferragamo’s relationship with the cinema never ended. When Marilyn Monroe declared “I don’t know who invented high heels but all women owe him a lot,” she was probably referring to Ferragamo, who was the creator of the famous stiletto heels with metal reinforcements that she used to wear and which he designed especially for the star. Audrey Hepburn inspired him to design a ballet pump that eventually came to epitomise the style of the beautiful actress. The list of stars who wore Ferragamo is a long one including Greta Garbo, Ava Gardner, Sophia Lauren and Lauren Bacall.

Ferragamo was unique in that he was not only interested creative beautiful shoes. In an era when many women squeezed their feet into the smallest size bearable, Ferragamo studied the anatomy of the foot, insisting that “high fashion and comfort are not incompatible.”

And now in collezione 2016 we can discover Salvatore Ferragamo new silk foulard in an elaborate shoes motif. Real passion for shoes!

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Always the best prices!


A world of offers in 1 click!

Cuccalofferta sell Italian Fashion and Italian Design.

Items ranging from household, clothing, from fabrics pearl house to shoes, to the jewelry.

The brands are: Alessi, Legnoart, Missoni, Prada, Gucci, Loro Piana, D & G, Armani, Ermenegildo Zegna, etc.

Always the best prices! Discover our store >>


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Sunglasses make the outfit. First of all a bare face is often more lovingly embraced.

In addition minimalism of the make­up in season 2016 is balanced with maximalism of what you wear on your face, from the jewelry to the eyewear.

As a result it is the oversized that rules for the summer! And we see at MaxMara impressive volumes and bold lines.

The cat and round eyewear is what many are rooting for now. Therefore fashion show eyeshine sunglasses by Fendi combine two classic styles in one new modern.

Also gorgeous aviator sunglasses still dominate the style. So Carrera is merging the past with the present revisiting pilot iconic models with a perfect fit and a contemporary flavour.

Seems that glitter on the frames really takes flight at Bulgari. Colour, glamour and design.The Bulgari woman plays with the different sides of femininity, oozing the relaxed confidence and sophisticated elegance.

Marc Jacobs explores the relationship between personality and style. Its round and square sunglasses feature a thick full rim frame.

The philosophy of Okki factory is based on the evocative power of the color, the joy of living and the diversity of the world. Probably the power of color allows the wearer to communicate all the strength of his personality.

Lenses can come in many different colors, and blue by Jimmy Choo is looking positively fabulous!

How to look perfect every day? Find the sunglasses that match with the outfit worn from the colors to the pattern!

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Sapper for Alessi…design, elegance and engineering


Richard Sapper was one of the most important industrial designer of our age.

Who has died aged 83, 31 December 2015

He has combined the rationality and technical virtuosity of German design and engineering with the flair and elegance of Italian styling.

One of Sapper’s most important clients was  Alessi, for which he designed many items.

Alessi KettlePerhaps the most famous object is  9091 KETTLE of 1983

He also has worked for Artemide, designing Tizio lamp of 1972, that is undoubtedly the best known and remembered of Sapper’s designs.



If you want to know more:

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Record Bales – World’s highest quality wool


Loro Piana has exclusively the finest wool in the world for more than 20 years.

In Australia and New Zealand there are record bales, the best bales of wool in the world.

If you want to see endless green fields, sheep farms, wonderful sights and a real passion for wool this evocative video is perfect

Watch it here: 


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The Biella textile district

the Biella textile district

The Biella textile district is one of the most important area, in Italy, where fabrics and yarns are realized. 

The Biella textile district has specialized, in recent years, in the production of fabrics and yarn excellence using materials as traditional wool and noble fibers.
In this way, companies have moved to a high-end market by offering the highest quality.

The main production include fabrics for men’s and women’s clothing and yarns for weaving and kitting, as weel as all the auxiliary processed related to the wool textile industry.

To know more about the industries, the production and the fabrics visit:

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Missoni Home: a philosophy


Life choiches and lifestyles lie behind the Missoni Home project, which over the years has changed and expanded from fabrics to furnishings.

It’s like a building in costant evolution.
According to Rosita’s creative philosophy, “…the home is alive. It’s constantly evolving and never finished”. Her personal vision of the home atmosphere and furnishings has coloured the MissoniHome brand.

Unusual, captivating fabrics; innovative, simple shapes for sophisticated settings; a feeling of artiness but with a light touch; important, seemingly simple elements that blend easily into existing environments, adding vibrancy and colour. Forms for separating and uniting, easy to move around including from indoors to outdoors or vice versa, enabling the magic atmosphere of the garden to be brought indoors.